Privacy Policy
Last updated: June 2, 2025
Introduction
Cinder Marketing LLC ("we," "our," or "us") respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit our website honestwatts.com (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.
Information We Collect
We collect several types of information from and about users of our Website, including information:
By which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other information the Website collects that is defined as personal or personally identifiable information under an applicable law;
About your internet connection, the equipment you use to access our Website, and usage details;
Credit information for verification and solar financing qualification purposes only (as detailed below).
Credit Information and Fair Credit Reporting Act (FCRA) Compliance
When you authorize us to obtain your consumer report, including credit information, we comply with all applicable privacy laws and the Fair Credit Reporting Act (FCRA).
How We Handle Credit Information:
Soft Credit Pulls Only: We only perform soft credit inquiries that do not affect your credit score.
No Storage: We do not store, save, or retain your credit score or detailed credit information in our systems.
No Display: Your credit score or detailed credit information is never displayed to you or anyone else through our platform.
No Third-Party Sharing: We do not share your credit score or detailed credit information with third parties beyond what is necessary for immediate solar financing qualification.
Verification Purpose Only: Credit information is accessed solely for identity verification and to assess qualification for solar financing programs.
Temporary Access: Credit information is accessed only for the immediate purpose of qualification assessment and is not retained.
Optional Process: Credit verification is entirely optional and not required for receiving solar quotes or estimates.
For more information about your rights under the FCRA, visit the Federal Trade Commission website at www.consumer.ftc.gov.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
To present our Website and its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it.
To provide you with notices about your account.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to our Website or any products or services we offer or provide through it.
To verify your identity and assess qualification for solar financing programs (when authorized).
To connect you with qualified solar installers in your area.
In any other way we may describe when you provide the information.
For any other purpose with your consent.
SMS Communications Privacy Policy
When you provide your phone number and opt-in to receive SMS communications, the following privacy practices apply:
Honest Watts SMS Communications:
Limited Use: Honest Watts uses your phone number solely for phone number verification purposes during the quote request process.
Verification Only: You will only receive verification codes from us. We do not send marketing, promotional, or other types of messages.
Message Frequency: You may receive up to 2 verification messages per quote request.
Data Protection: We protect all consumer information collected through our SMS program and comply with all applicable privacy laws and regulations.
No Unauthorized Sharing: We do not share your SMS opt-in data with third parties for purposes unrelated to providing the verification services.
Service Providers: We may share your phone number with third parties that help us provide our messaging services, including platform providers, phone companies, and vendors who assist in the delivery of verification messages.
Third-Party Solar Installer Communications:
Important: After completing your quote request, you may receive separate communications from qualified solar installers. These communications are governed by the installers' own privacy policies, not this policy.
Separate Privacy Practices: Solar installers operate under their own privacy policies when contacting you.
Independent Communications: These installers may contact you via phone, SMS, or email based on their own privacy practices and opt-in procedures.
Direct Relationship: Your privacy relationship with solar installers is separate from your relationship with Honest Watts.
Your SMS Privacy Rights:
Opt-Out: You may opt out of SMS communications from us at any time by replying "STOP" to any verification message.
Help: Reply "HELP" to any verification message for assistance with our SMS verification process.
Data Exclusion: All other categories of data sharing described in this privacy policy exclude SMS opt-in data and consent, which is only shared as described above.
Information Sharing and Disclosure
We may disclose personal information that we collect or you provide as described in this privacy policy:
To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business.
To qualified solar installers for the purpose of providing you with solar quotes and services.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.
Note: We do not sell, trade, or otherwise transfer your personal information to third parties for their marketing purposes without your explicit consent.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
Email: hello@cindermarketing.com
